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Fitness has been our touchstone over the last 12 months.

At IPC we have seen a hype of activity around fitness campaigns. It could be a combination of new year resolutions to close the fridge door on 2020. Combined with a summer that forgot to turn up in Australia, we experienced the 3rd highest rainfall in December since record-keeping began in 1900. The fitness industry has reported a loss of 60% in revenue.

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